While walking to the place one has all the opportunities to get in the proper mood:


The store is situated very close to the always-busy Oxford Circus underground station and the crowd was hardly thicker than usually on weekends. That doesn't mean though that the event wasn't popular - there were plenty of people, but the number of shoppers wandering around and crossing the x-junction was high enough for somebody unaware of the action and walking by to stay unaware of it.
However, it was nearly impossible to get into the particular blocked store:


With Christmas sales fever already started, a weekend wasted is probably a punch that even the big store can really feel:
From time to time police dragged one or two protesters away to the emptier place, apparently on random basis (at least I didn't get what was triggering their attitude):
On my way back I noticed that billboards from the photos at the beginning of this post sported usual nail polish and snacks adverts on their other sides. That's symbolic, isn't it?